Over the past 10-15 years, the online casino market has grown significantly. Previously, players could choose from 20-30 casinos. Today it is at least 10-20 times more! This makes not only the choice difficult, but also the casinos themselves have to fight for new customers. The competition is very high, which also means that casinos are starting to introduce many new products and more and more bonuses. So how can you be a top casino?
The globalization of gambling
30-40 years ago, for many, gambling was only casinos in Las Vegas, Monaco, and Atlantic City. However, the era of digitization is a time of huge changes! More and more people had access to the Internet, and modern technologies made it possible to transfer gambling online. In the 90s, the first online casinos were created, and the beginning of the new century is their huge development. The globalization and digitization of gambling meant that we could not only play straight from home but also in a casino from another country or continent. Players from Poland, the Czech Republic, Germany, and France could and theoretically still can play in casinos from Malta, Curacao, Gibraltar, or Cyprus. Look how it is in Verde – https://gry-hazardowe-za-darmo.com/bonus-bez-depozytu-verde/.
The great success of the first online casinos, of course, meant that many companies decided to repeat it. Every year, new casinos began to arrive. Today it is difficult to count exactly how many there are, but it must be assumed that there are at least several hundred of them. Casinos have to compete with each other to get as many customers as possible. How can they do it though?
Today, the first things many players check at casinos are promotions and bonuses. Such offers have 2 main tasks:
- get new players – if the offer is very attractive, there is a high probability that a given person will set up an account and receive his start bonus.
- keep players in the casino – it is much more difficult to make the player want to stay in the casino for longer. That’s why you have to constantly offer him new promotions.
In the beginning, it is good to set up a welcome offer. Will it be a first deposit bonus or a package of several bonuses? The casinos that offer high bonuses like +100% up to 800 euros or +400% up to 1500 euros are quite impressive. Many players also appreciate the free spins, so it is worth adding the selected amount of chips to the cash bonus. Separately, it is worth thinking about the no-deposit bonus. It is true that the player will get the gift for free, without depositing money to the casino, but if he is successful, he may be a regular casino user.
Don’t forget about promotions for all customers. Players need to be encouraged and stimulated to be more active in the casino. They can be offered by reload bonuses, free spins, cashback, lotteries, and tournaments. An attractive loyalty program is also a good idea. Players get loyalty points for bets or deposits, which then give them prizes, and bonuses. This increases the chances of their greater activity and involvement.
Casino game offer
10 years ago, probably 200-300 casino games impressed the players. Today, players expect a lot more of them! For this reason, the best casino should ensure that it offers not only as many games as possible but also from different categories. It is necessary to sign contracts with leading game producers like Microgaming, Playtech, NetEnt, Play’n Go, Yggdrasil, IGT, EGT, Betsoft, and many more. The best casinos have up to 4,000 or 5,000 games from over 50 providers. The most important categories and games are:
|Slots online||A wide selection of various slots, including jackpots, megaways, classic games, 3d slots.|
|Table games||A variety of classic casino games: craps, blackjack, roulette, poker, baccarat.|
|Video poker||At least a few game titles that are a combination of slots and poker.|
|Arcade and other games||A variety of number games like Keno, Bingo, arcade games, e-scratch cards, virtual sports.|
|Live games||A large selection of live dealer games. Players should be able to choose from classic games as well as game shows, preferably in several languages.|
Multiple payment methods
Today, players can deposit and withdraw money in online casinos in many ways. Therefore, a casino should have a system with multiple payment methods. These must be payment cards, e-wallets, online banking, bank transfers, prepaid cards, and vouchers, as well as cryptocurrencies. Each of these categories should also include as many companies as possible offering their financial services. Cryptocurrencies are especially worth noting. More and more players prefer to use Bitcoin or Ethereum in casinos, so such payment methods must be introduced. In addition to cryptocurrencies, the casino should also support as many traditional currencies as possible. Not only USD and EUR, but also NOK, CZK, PLN, TRY, UAH, BRL, CAD, AUD, CHF, GBP, and many more.
Online casino customers appreciate when they are taken care of. Because of that, the best casino needs to create a customer help center. Ideally, such a department will be available 24 hours a day, 7 days a week. Should have at least live chat, and email support. It’s good if he also has telephone support. Many casinos have at least several language departments so they can help customers from different countries.
Professional marketing campaign
You can have the best player promotions and the most games on offer. All this will not help your casino to develop and gain customers if you do not decide on effective advertising. Advertisements on various websites, on Google, are necessary. A very good solution is to establish cooperation with gambling portals. They can regularly and effectively inform about the casino, the welcome offer, and the latest promotions for players. The casino has to invest a lot in promotion, but there is a good chance that such money will pay back quite quickly. It should also not be forgotten that the casinos that operate in several or more than a dozen markets have the greatest chance of success. Already today, many gambling companies offer casino sites in multiple languages.